Madewell
DIGITAL DESIGNER ✺ BRAND MARKETING ✺ IN-HOUSE
While working in-house with the brand marketing team at Madewell, I designed brand emails, created site landing pages and homepage updates, art directed product photo-shoots, illustrated new icons, and created animations.
While working in-house with the brand marketing team at Madewell, I designed brand emails, created site landing pages and homepage updates, art directed product photo-shoots, illustrated new icons, and created animations.

EMAILS
Between 2019 and 2022, the number of
brand emails deployed each month more than
doubled and email subscriber count increased
from 2 million to over 3.5 million.
Between 2019 and 2022, the number of
brand emails deployed each month more than
doubled and email subscriber count increased
from 2 million to over 3.5 million.
WEB DESIGN
Worked directly with developers to turn
around new site assets on a weekly basis.
Designed for both campaign/evergreen landing pages,
illustrating icons, and meticulously testing the site.
Worked directly with developers to turn
around new site assets on a weekly basis.
Designed for both campaign/evergreen landing pages,
illustrating icons, and meticulously testing the site.


ART DIRECTED PRODUCT PHOTOGRAPHY
COMPANY: MADEWELL
ART DIRECTOR: ALICE BUCAILLE
CREATIVE DIRECTOR: JEN LEE
SKILLS: EMAIL DESIGN, WEB DESIGN, BRANDING, ANIMATION
ART DIRECTOR: ALICE BUCAILLE
CREATIVE DIRECTOR: JEN LEE
SKILLS: EMAIL DESIGN, WEB DESIGN, BRANDING, ANIMATION
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More work below
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More work below





