Madewell


DIGITAL DESIGNER  ✺  BRAND MARKETING  ✺  IN-HOUSE
While working in-house with the brand marketing team at Madewell, I designed brand emails, created site landing pages and homepage updates, art directed product photo-shoots, illustrated new icons, and created animations.









EMAILS
Between 2019 and 2022, the number of
brand emails deployed each month more than
doubled and email subscriber count increased
from 2 million to over 3.5 million.



WEB DESIGN
Worked directly with developers to turn
around new site assets on a weekly basis.
Designed for both campaign/evergreen landing pages,
illustrating icons, and meticulously testing the site. 







ART DIRECTED PRODUCT PHOTOGRAPHY



COMPANY: MADEWELL
ART DIRECTOR: ALICE BUCAILLE 
CREATIVE DIRECTOR: JEN LEE
SKILLS: EMAIL DESIGN, WEB DESIGN, BRANDING, ANIMATION